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THE VISUAL MARKETING & MERCHANDISING COURSE

Retail Training Course

One curated course. Endless possibilities.

 

This course is a combination of the most beneficial information taken from our formal education and our vast experience in the retail industry.

The retail world is ever changing which is why we’ve created updated material that will give you the map to successfully navigate the world of Visual Merchandising.

WHAT WILL YOU LEARN?

MODULE 1 - Creating the Perfect Retail Store Layout

  • Creating a positive and easy shopping experience

  • Increase merchandise exposure + productivity

  • Keeping customers in-store longer

Whats in this module?

  • Rules for Store Layout

  • Creating Sections

  • Wall Fixtures

  • Floor Fixtures

  • Cash Desk

  • Fitting Rooms

  • Lighting

What you get:

  1. Downloadable and printable e-books

  2. Downloadable and printable easy to follow templates

  3. Visual examples

  4. Video lessons

  5. Self-paced learning

What you will learn:

  • How to maintain sight lines + visibility throughout your store

  • How to create balance with a variety of functional fixtures

  • How to place your sections within your store for maximum productivity

Retail Layout Design
Retail Merchandising

MODULE 2 - Merchandising 101

  • Increase sales

  • Market products

  • Get repeat customer visits

  • Cross-promote merchandise

  • Promote multi-purchase sales

Whats in this module?

  • The 7 Rules + Fundamentals of Merchandising

  • Merchandising by Sections

  • How to Set Up a Wall

  • How to Merchandise a Wall

  • How to Merchandise a Floor Rack

  • How to Merchandise a Table

  • How to Merchandise a Shelf

  • Category Merchandising

  • How to Merchandise Accessories

  • How to Merchandise Footwear

  • How to Merchandise Sale Product

What you get:

  1. Downloadable and printable e-books

  2. Visual examples

  3. Video lessons

  4. Self-paced learning

What you will learn:

  • How to implement strategic merchandising

  • How to use placement appeal

  • How to create ways to introduce new product

  • How to promote seasonal sales

  • How to refresh tired product

MODULE 3 - Visual Displays 101

  • Bring in new customers

  • Brand reputation

  • Recognition in the industry

  • Communicates product value

  • Communicates seasonal trends

  • Communicates stores retail brands

Whats in this module?

  • The Difference Between a Visual Display & Visual Moment

  • Why are Visual Displays & Moments Important?

  • How to Create a Window Display

  • How to Create In-Store Visual Displays

  • How to Create Visual Moments

  • How to Create Branded Visuals

  • When to Update Visual Displays & Moments

  • How to Dress Mannequins

  • How to Style Mannequins

  • Mannequin Styling Tools

  • Signage

What you get:

  1. Downloadable and printable e-books

  2. Visual examples

  3. Self-paced learning

What you will learn:

  • How to create captivating “response driven” moments throughout the store

  • How to build brand reputation with visual displays

  • How to create impactful visuals to showcase current or seasonal product

  • How to create permanent displays in-store that enhance your brand

  • How to showcase and cross-promote merchandise in your visuals

Retail Visual Displays
Retail Mannequins

MODULE 4 - Finish Standards of Visual Marketing

  • Create an elevated customer shopping experience

  • Showcase your merchandise in appealing ways

  • Draw customer towards displays + products

  • Create ease while shopping

Whats in this module?

  • Size Run Standards

  • Pricing

  • Hanger Rules

  • Tucking Tags

  • Folds

  • Finger Spacing

  • Facing Product

  • Product Replenishing + Condensing 

  • Lighting

  • Opening and Closing Standards Checklist

What you get:

  1. Downloadable and printable e-book pages

  2. Downable and printable easy to follow templates

  3. Visual examples

  4. Printable opening and closing standards checklist

  5. Self-paced learning

What you will learn:

  • How to create a standard of excellence that will set you apart from your competitors

  • How to ensure all product is showcased and shoppable

  • How to eliminate overwhelming displays

  • How to create a shopping experience that reflects the value in your merchandise

Retail Merchandising Course

Jobs you will be qualified for after
this training:

  • Visual Merchandiser

  • Mannequin Stylist

  • Retail Merchandiser

  • Visual Merchandising Manager

  • Manager Role

  • Any higher up role with a boutique, manager, or visual merchandiser, or both

  • Free-lance Visual Merchandiser with JR Visual

CLICK TO ENROLL

$1200.00 CAD | $875.00 USD

Retail Merchandising Course
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