Why hire JR Visual?

At JR Visual Design & Merchandising, we’re the perfect balance of creativity and strategy. Joell is the vibrant visionary and social butterfly who dreams big, while Jenna is the grounded idealist who brings structure and clarity. Together, our contrasting strengths create a dynamic partnership that fuels every project we take on.

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Our journey started when we chose to study Fashion and Marketing together—because yes, we’ve always done everything side by side. After college, we gained hands-on experience at some of Canada’s most respected retailers, including Anthropologie, Simons, and Harry Rosen. These roles allowed us to master the art of visual displays, merchandising, and in-store operations from the ground up.

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Raised by entrepreneurial parents, we were inspired to build a business that blends our education, creativity, and love for the retail world. Our goal is simple: to bring your brand vision to life through thoughtful design and merchandising solutions.

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We pride ourselves on integrity, hard work, and attention to detail. These values are reflected in every client relationship and project we take on. We're passionate about this industry and excited to collaborate with like-minded business owners who are ready to take their retail spaces to the next level.

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We’d love to be part of your journey.