The Visual Merchandising Course
One curated course. Endless possibilities.
This comprehensive Visual Merchandising Course combines the best practices from our formal education and hands-on experience in the retail industry.
As the retail world continues to evolve, we’ve crafted up-to-date material to equip you with the knowledge and skills to successfully navigate the world of Visual Merchandising.
What is The VM Course?
The Visual Merchandising Course is a self-paced, online training program designed to teach you the fundamentals and advanced strategies of visual merchandising.
With expert-led modules, downloadable templates, video lessons, and visual examples, this course equips you with the skills to create impactful store layouts, merchandise product effectively, and elevate the in-store shopping experience.
Whether you're a store owner, team member, or aspiring merchandiser, this course offers the professional tools and knowledge to transform your retail space and boost sales.
What's Included in the Course?
Module One
Creating the Perfect Retail Store Layout
A positive and easy shopping experience starts with layout.
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Increase merchandise exposure and store productivity
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Keep customers engaged and in-store longer
In this module, you will learn:
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Rules for Store Layout
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Creating Sections
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Wall Fixtures
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Floor Fixtures
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Cash Desk Placement
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Fitting Room Setups
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Lighting Techniques
What you get:
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Downloadable and printable e-books
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Easy-to-follow templates
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Visual examples
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Video lessons
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Self-paced learning
Key Learnings:
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How to maintain clear sightlines and visibility throughout your store
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How to balance functional fixtures to enhance flow
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How to position sections for maximum product exposure and customer ease
Module Two
Merchandising 101
The key to increasing sales and building customer loyalty.
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Market products effectively
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Drive repeat customer visits
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Cross-promote and upsell
In this module, you will learn:
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The 7 Rules and Fundamentals of Merchandising
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Merchandising by Sections
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Setting up and merchandising walls, floor racks, tables, and shelves
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Category Merchandising
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Merchandising Accessories, Footwear, and Sale Products
What you get:
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Downloadable and printable e-books
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Visual examples
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Video lessons
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Self-paced learning
Key Learnings:
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How to implement strategic merchandising techniques
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How to enhance product placement for maximum appeal
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How to introduce and promote new and seasonal products
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Refreshing tired products for renewed interest
Module Three
Visual Displays 101
Stand out in the market and attract new customers with powerful visual displays.
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Build brand recognition
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Communicate product value and seasonal trends
In this module, you will learn:
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The Difference Between a Visual Display & a Visual Moment
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Why Visual Displays and Moments are Essential
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How to Create Window Displays
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How to Set Up In-Store Visual Displays
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Dressing and Styling Mannequins
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Creating Branded Visuals
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When to Update Your Displays
What you get:
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Downloadable and printable e-books
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Visual examples
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Self-paced learning
Key Learnings:
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How to create captivating, “response-driven” displays throughout your store
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How to enhance your brand with impactful visuals
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How to effectively showcase current and seasonal products
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How to create permanent branded displays
Module Four
Finish Standards of Visual Marketing
An elevated shopping experience begins with attention to detail.
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Showcase your merchandise in an appealing and organized way
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Make the shopping process easy and enjoyable
In this module, you will learn:
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Size Run Standards
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Pricing and Labeling
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Hanger Rules and Tagging
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Folds and Finger Spacing
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Product Replenishing and Condensing
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Lighting and Product Facing
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Opening and Closing Standards
What you get:
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Downloadable and printable e-book pages
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Easy-to-follow templates
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Visual examples
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Printable opening and closing standards checklist
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Self-paced learning
Key Learnings:
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How to set a standard of excellence for product presentation
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How to ensure all products are shoppable and appealing
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How to eliminate clutter and make the shopping experience seamless
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How to showcase the value of your products through visual marketing
