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The 6 Most Common Mistakes in Retail Design

Updated: Jul 3

In the ever-evolving world of retail, staying ahead of the competition requires more than just a strong product lineup and a prime location. The key to success lies in creating an exceptional in-store experience that captivates customers and keeps them coming back for more. This is where retail design plays a pivotal role.

Footwear Retail Design
Retail Design

1. Poor traffic flow

2. Inadequate lighting

3. Insufficient and inoperative fixtures

4. Lack of space & misuse of space

5. Lack of design & brand identity

6. Hiring a retail design partner too late

Launching a design project without an experienced partner is a bit like jumping into a car for a road trip without a map or GPS. You may get out of town, but it’s likely to be in the wrong direction. Save yourself this hassle by hiring a retail & design expert early in the process and involving them in the entire process. 

Why hire JR Visual Design?

Customers' expectations for in-store experiences have never been higher, and retail competition has never been more fierce. When done well, retail store design has the potential to provide a unique and memorable experience for customers, while communicating a brand’s values and aesthetics in an immersive way. At its best, design can be a differentiator. But, to make the most of every square foot, retailers need a well-thought-out plan and a proven workflow so that opportunities are maximized, and pitfalls are missed.

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