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Creating an Emotional Customer Response Through Visual Displays

Updated: Oct 29

As we head into the Christmas season, we want to focus on a key customer shopping behaviour – EMOTION.



The holidays evoke a range of emotions, from nostalgia to happiness and a sense of magic. We aim to create this emotional experience for our customers during their in-store shopping. Research shows that 80% of shoppers prefer to do their holiday shopping in-store, indicating a strong desire for an exciting and festive shopping experience.


holiday visual display

Why emotion? Emotion is what drives customers to make impulse purchases. It can turn customers who may not have been planning to shop for the holidays into holiday shoppers. Additionally, it can influence customers to buy multiple items at once, ultimately boosting your sales.





How can you create an emotional connection for your customers in your store?



Here is what we suggest:

  1. Create an eye-catching window display. With the increase in holiday foot traffic, this is essential to get shoppers into your store.

  2. Enhance your in-store display to maintain the festive atmosphere. 

  3. Incorporate seasonal touches throughout your store to keep customers engaged and connected to the holiday season.



 


How JR can help:

  • We can help by providing virtual window display concepts tailored to your space, along with materials and installation directions. You can also join our Facebook group to receive a FREE window display concept.

  • We offer virtual in-store display concepts designed for the most effective locations in your store, complete with materials and installation instructions. You can also join our Facebook group to receive a FREE in-store display concept.

  • We can assist by providing a list of holiday décor pieces, along with sourcing information and guidance on how to set them up in your store.




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