Turning stores into experiences.
ABOUT US
Your Retail Experts
JENNA + JOELL ROOSE
Welcome to JR Visual Design & Merchandising — where two creative minds come together with a shared mission to elevate and inspire the retail industry.
We’re sisters from Edmonton, AB, with certifications in Fashion and Marketing and a deep-rooted passion for retail. Our journey began in childhood—designing Barbie dream homes and styling displays in our mom’s salon. Looking back, it’s no surprise that we’ve found our calling in the world of retail merchandising and design.
With over a decade of experience, we’ve had the pleasure of working with incredible businesses across fashion, home goods, beauty, and more. Our collaborative approach blends creativity with strategy to help brands bring their retail visions to life.
It’s a joy to work side-by-side as sisters, sharing our passion with clients and creating spaces that not only look beautiful but function seamlessly.
We can’t wait to help you elevate your space and grow your business through intentional design and merchandising.
trusted partner of:
Our Services
From visual merchandising to expert retail training, our services are designed to elevate your in-store experience, drive sales, and turn every square foot into a silent selling tool. Whether you're refreshing your layout, launching new products, or training your team — we bring strategy, creativity, and expertise to every detail.
Most Popular:
Virtual Store Audits & Consultations
Get expert advice and actionable insights from anywhere.
Are you looking to enhance your store’s layout, boost sales, and create a more inviting shopping experience without needing to be on-site? Our Virtual Store Audits and Consultations allow you to receive professional guidance, no matter where you are.
The DIY Design
A professionally curated retail concept — ready for you to bring to life.
The DIY Design is a custom store design concept created by JR Visual, made for entrepreneurs who want a professionally designed space without the need for a full-service install. We create the blueprint — you (or your contractor) bring it to life.
This service blends beauty and function to reflect your brand identity, streamline your store’s flow, and showcase your merchandise with intentional design.
The Store Flip™
A complete layout and merchandising update for your current retail store.
Branded + created by JR Visual.
The Store Flip™ is the ultimate way to refresh and reinvigorate your store, increasing sales and client engagement with your existing customer base.
