Functional Retail Design & Visual Merchandising for Modern Stores
We create strategic retail spaces that feel elevated, increase flow, and help customers shop more intentionally - virtually or in person.
ABOUT US
Your Retail Experts
We’re Jenna + Joell — sisters, retail designers, and visual merchandising specialists based in Alberta, Canada.
Unlike traditional interior designers, we approach retail spaces through both aesthetics and functionality — creating stores that not only look elevated, but guide customer flow, improve merchandising, and support stronger sales.
With backgrounds in fashion, marketing, and hands-on retail experience with brands like Anthropologie, Simons, and Harry Rosen, we bring a strategic approach to every project.
From boutiques and beauty spaces to pop-ups and full store concepts, we help retailers create spaces that feel intentional, memorable, and aligned with their brand.
trusted partner of:
Our Services
Strategic retail design services created to help stores feel more elevated, functional, and intentional.
Whether you need a simple merchandising refresh or a complete retail concept, we combine layout strategy, visual merchandising, and design expertise to create spaces that support both your brand and your customer experience.
Most Popular:
Virtual Store Audits & Consultations
Get expert advice and actionable insights from anywhere.
Are you looking to enhance your store’s layout, boost sales, and create a more inviting shopping experience without needing to be on-site? Our Virtual Store Audits and Consultations allow you to receive professional guidance, no matter where you are.
The Retail Blueprint™
A complete virtual retail design service for store owners who want a professionally designed space — without requiring an in-person install.
We create the full retail concept, including:
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store layout + customer flow
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fixture direction + sourcing suggestions
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merchandising strategy
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visual design details
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styling guidance
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installation instructions for your contractor or team
This service is ideal for boutiques, beauty spaces, gift shops, and modern retail concepts looking for a cohesive, functional, brand-driven environment.
You receive a fully developed retail plan designed to be implemented confidently in your own city.
The Store Flip™
A complete layout and merchandising update for your current retail store.
Branded + created by JR Visual.
The Store Flip™ is the ultimate way to refresh and reinvigorate your store, increasing sales and client engagement with your existing customer base.
Retailers we've worked with:
